Purchasing management in the luxury industry: organization and practices |
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Authors: | Davide Luzzini Stefano Ronchi |
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Affiliation: | 1. Politecnico di Milano School of Management, Piazza Leonardo da Vinci 32, 20133, Milan, Italy
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Abstract: | Traditional supply chain models were developed mainly for non-luxury companies and find very little correspondence in the field of luxury, which is considered here as a business super-area including heterogeneous enterprises, belonging to different sectors, which have in common customers characterized by the “need for luxury”. The objective of this paper is to investigate, through a multiple case-study research, peculiar purchasing and supply management practices put in place by luxury firms and to provide a classification of the most recurring approaches. Relevant dimensions (i.e. product complexity and sale volume) to classify luxury firms practices have been used: as a result, four groups of companies have been identified and their purchasing practices described. |
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