数据挖掘技术在证券业营销策略分析系统中的应用

我国证券市场的建立与发展,取得了举世瞩目的成就.随着"以客户为中心"的经营理念的不断深入人心,分析客户、了解客户并引导客户的需求已成为企业经营的重要课题.本文针对当前我国证券行业的背景进行了深入的分析,着重从证券行业营销策略中应解决的关键业务及关键问题入手,充分利用数据挖掘技术等先进技术对当前证券行业营销策略分析提出了行之有效的系统解决方案.

The Application of Data Mining on Marketing Strategy Analysis System in the Securities Industry

The establishment and development of the securities market has attained internationally known achievements.With the constant filtering into people's minds of Business Philosophy be focused on the customer,analyzing a customer,knowing a customer needs became the important subject on management of the enterprise.The author analyze deeply the present background of the securities market,discuss the critical business and questions on marketing strategy in the securities industry and propose effective system solu...