| 当今宏观环境下零售企业顾客体验管理研究 |
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| 引用本文： | 苏云凤.当今宏观环境下零售企业顾客体验管理研究[J].价格月刊,2012(7):69-71. |
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| 作者姓名： | 苏云凤 |
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| 作者单位： | 西南财经大学工商管理学院,四川成都,611130 |
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| 摘 要： | 在当今宏观经济环境下,零售企业需要着眼于顾客的购物体验,包括促销体验、价格体验、商品体验、位置体验等,提升客户满意度,激发客户购物热情,从而提高企业绩效。
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| 关 键 词： | 零售市场 顾客体验 宏观环境 |
Research on Retailing Enterprises' Customer Experience Management under Current Macro-environmental Background |
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| Authors: | SU Yun-feng |
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| Institution: | SU Yun-feng(College of Business Administration Southwest University of Finance and Economics,Chengdu Sichuan 611130) |
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| Abstract: | In today’s market-oriented economy with fierce competition everywhere,retailing enterprises need more than cheap products to survive.To compete more effectively,retailers must focus on providing excellent customer experience including promotion experience,price experience,products experience and position experience which can lead to higher customer satisfaction and stimulate shopping frequency,thereby improve the performance of the retail business. |
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| Keywords: | retail market customer experience macro environment |
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