基于长尾理论的我国数字付费电视生存策略 |
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引用本文: | 刘美芬.基于长尾理论的我国数字付费电视生存策略[J].价格月刊,2012(7):87-91. |
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作者姓名: | 刘美芬 |
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作者单位: | 山东轻工业学院财政与金融学院,山东济南250100;山东大学管理学院,山东济南250100 |
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摘 要: | 在叙述长尾理论基础上,分析了国内数字付费电视行业的现状,探讨了长尾理论下我国数字付费电视的生存策略。
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关 键 词: | 长尾理论 数字付费电视 生存策略 |
Survival Strategies of China's Digital Pay TV Based on Long Tail Theory |
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Authors: | LIU Mei-fen |
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Institution: | LIU Mei-fen(1 Finance School of Shandong Polytechnic University,Jinan Shandong 250100 2 Management School of Shandong University,Jinan Shandong 250100) |
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Abstract: | On the basis of describing long tail theory,this paper analyzes current situations of China’s digital pay TV and explores the survival strategies of China’s digital pay-TV under the long tail theory. |
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Keywords: | long tail theory digital pay television survival strategy |
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