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随机预定需求下的客房分配:酒店收益管理博弈
引用本文:宋敬普,MahmutParlar.随机预定需求下的客房分配:酒店收益管理博弈[J].国际商务研究,2012,33(3):69-80.
作者姓名:宋敬普  MahmutParlar
作者单位:1. 上海对外贸易学院,上海,201620
2. 麦克马斯特大学商学院,加拿大安大略省汉密尔顿市
摘    要:本文研究具有两个不同消费级别的两家酒店在完全信息条件下收益管理的单期静态博弈。讨论了酒店分别在竞争与合作两种情况下,对于低价房间预留数目的设定策略。在竞争情况下,证明了纳什均衡唯一解的存在性。在合作情况下,分析了两酒店的节省成本及目标函数的凹性。在合作情况下,提出了使两酒店总收益大幅度提高的条件。最后,用一些算例(假设客房预定需求变量服从截断正态分布)分析了在每种情况下的酒店最优管理方案。

关 键 词:酒店收益管理  博弈论  纳什均衡  合作博弈
收稿时间:2012/4/10 0:00:00

Hotel Room Alloca tion with Stocha stic Dema nd :A Revenue Management Game
SONG Jing-pu and Mahmut Parlar.Hotel Room Alloca tion with Stocha stic Dema nd :A Revenue Management Game[J].International Business Research,2012,33(3):69-80.
Authors:SONG Jing-pu and Mahmut Parlar
Institution:SONG Jing-pu Mahmut Parlar
Abstract:This paper studies a two-player two-fare-class static single-period hotel revenue management game with complete information.Booking limit policies are investigated in both non-coopeative and cooperative situations.We show the existence of unique Nash equilibrium in the non-cooperative situation.In the cooperative game,we analyze the cost saving of the two players(i.e.,hotels) and investigate the concavity of the objective function.For both non-cooperative and cooperative settings,we assume the booking requests to be a truncated normal distribution when the players adopt different strategies.For the cooperative setting we identify conditions which give rise to substantial improvements in the total system revenue.Finally,under each game theoretic setting,we present the managerial implications of our solutions along with numerical examples.
Keywords:hotel revenue management  game theory  Nash equilibrium  cooperative game
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