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Extent and impact of response biases in cross-national survey research |
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| Authors: | Gerard J Tellis Deepa Chandrasekaran |
| Institution: | a Center of Global Innovation, Marshall School of Business, University of Southern California, Los Angeles, CA 90089, United States;b Lehigh University, 621 Taylor St., Bethlehem, PA 18015, United States |
| Abstract: | |
| Keywords: | Response styles Response biases Socially desirable responding Cross-national research International marketing Consumer innovativeness Survey research |
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