谈中国品牌战略的误区

近年来,国内部分企业相继推出了实施品牌战略的举措,这是一个具有深远意义和战略眼光的重要抉择。本文将直面中国品牌战略发展过程中的误区与硬伤,从品牌策划、品牌核心价值、广告依赖及品牌管理等角度深入分析、研究其症结所在,为中国企业、民族品牌的振兴找到出口。

Misunderstanding of China brand strategy

In recent years,most domestic enterprises have actualized the brand strategy one after another,which is a significance and important choice with strategic foresight.This paper will directly confront with the distortions and faults of development of China's brand strategy,analyze and explore in depth the reasons and results in the view of brand plan and brand core value and advertisement dependence and brand management,find the right way for the prosperity of national brand of domestic enterprises.