Low versus high intensity approaches to interpretive tourism planning: The case of the Cliffs of Moher,Ireland |
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Institution: | 1. Department of Pediatric Surgery, Shandong Provincial Qianfoshan Hospital, Shandong University, Jinan, Shandong 250014, China;2. Department of Urology, Shandong Provincial Hospital Affiliated to Shandong University, Jinan, Shandong 250021, China;3. Department of Nephrology, Shandong Provincial Qianfoshan Hospital, Jinan, Shandong 250014, China;4. Laboratory of Microvascular Medicine, Medical Research Center, Shandong Provincial Qianfoshan Hospital, Jinan, Shandong 250014, China;5. Department of Pathology, Shandong Provincial Qianfoshan Hospital, Jinan, Shandong 250014, China |
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Abstract: | In recent decades, investments in tourism capital and the advancement of media technologies have transformed the construction and consumption of tourism destinations. Using the $45 million Cliffs of Moher (CoM) visitor center in the west of Ireland as a case study, this paper investigates a central debate in interpretive planning: how the intensity of multimedia applications and onsite facilities shapes visitor experiences in natural area destinations. Drawing from onsite surveys, semi-structured interviews and participant observations, as well as comparative evaluations of the former and current visitor centers, results indicated that low-intensity interpretation was preferred to high-intensity, technologically driven displays. This paper challenges the dominant producer-oriented development paradigm for visitor centers where the architectural design is often the focus of attention. Instead, the authors argue for greater emphasis to be placed on interpretation that incorporates the perspectives of visitors and residents throughout all phases of the planning process. |
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Keywords: | Interpretation Visitor centers Nature-based experiences Visitor management |
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