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Influence of popular culture on special interest tourists' destination image |
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| Institution: | 1. Iowa State University, 8A MacKay, Ames, IA 50011-1121, United States;2. University of Nevada, Las Vegas, William F. Harrah College of Hotel Administration, 4505 Maryland Parkway Box 456021, Las Vegas, NV 89154-6021, United States;1. Department of Accounting, Finance and Economics, Oxford Brookes University, Oxford, UK;2. Department of Economics, National University of Ireland, Galway, Ireland;3. Growth Economics, Inc., Galway, Ireland;1. Faculty of Business Administration, Laval University, Quebec, Quebec, G1V 0A6, Canada;2. ESC de La Rochelle, 102 rue de Coureilles - Les Minimes, 17024, La Rochelle Cedex 1, France;1. Sheffield Hallam University, Sheffield Business School, City Campus, Howard Street, Sheffield S1 1WB, UK;2. International Hellenic University, 14th km Thessaloniki – N. Moudania, Thermi, 57001 Thessaloniki, Greece |
| Abstract: | In this study the role of pop-culture on shaping destination image was derived from focus groups and interviews with 24 fans from different nationalities of the Korean pop star Ahn Jae-wook. Three main theses emerged from the study: 1) the destination image induced by pop-culture was changed in a positive way; 2) the pop-star's event reinforced a positive place image through experiences of the event and travels in South Korea; and 3) the positive image from pop-culture experiences had a strong impact on future behavior. Results of the study suggest that pop-culture as an autonomous agent delivers a more powerful and stronger influence on destination image than previously recognized in the literature. Theoretical contributions and practical implications are discussed. |
| Keywords: | Destination image Destination image formation Popular culture (pop-culture) Special interest tourism |
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