Predicting information seeking regarding hurricane evacuation in the destination |
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| Affiliation: | 1. Tourism & Hospitality Management, School of Business, Black Hills State University, Meier Hall 335, 1200 University Street Unit 9007, Spearfish, SD 57799-9007, United States;2. Lock Haven University, Department of Health Sciences, 142 Health Professions Center, Lock Haven, PA 17745, United States;3. University of Florida, 325 FLG, PO Box 118209, Gainesville, FL 32611, United States;4. University of Hawaii at Mānoa, School of Travel Industry Management, 2560 Campus, Honolulu, HI 96822, United States |
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| Abstract: | The study examined the roles of tourists' risk beliefs, connectedness, hurricane knowledge, and their past experiences with hurricane impacts in relation to their information seeking behavior regarding hurricane evacuation while in the destination. Surveys were collected from tourists who were visiting Florida in September 2011, during the Atlantic hurricane season. Findings from this study reveal and confirm the existence of the critical relationship among tourist information seeking, past experience with hurricanes, individual risk beliefs, and level of knowledge. It is recommended that destination managers make investments in hurricane communication messages, which target a wide array of tourists. The effectiveness of hurricane evacuation information is linked to the receptiveness of the content of the message by differing groups. |
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| Keywords: | Hurricane Evacuation Information seeking Crisis Tourist Florida |
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