Modifying and applying time and cost blocks: The case of E-Da theme park,Kaohsiung, Taiwan |
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| Institution: | 1. Australian Institute of Business (AIB), 27 Currie Street, Adelaide, SA, 5000, Australia;2. School of Management, University of South Australia, GPO Box 2471, Adelaide, SA, 5001, Australia;1. Master in Economics and Tourism and Dondena Center for Research on Social Dynamics, Bocconi University, via Röntgen, 1, 20136, Milan, Italy;2. Dipartimento di Economia, studi giuridici e aziendali, IULM University, Via Carlo Bo, 1, I – 20143, Milan, Italy;1. Università della Valle d’Aosta, Italy;2. CERTeT-Università Bocconi, Italy;3. Università di Pavia, Italy;4. Keele University, UK;5. Rimini Centre Economic Analysis, Italy;1. School of Tourism, University of Queensland, Australia;2. School of Tourism, University of Queensland, Building 39A, St Lucia, Q4072, Australia;3. New Museum Project, Western Australian Museum, Australia;1. The Collins College of Hospitality Management, California State Polytechnic University, Pomona, Pomona, CA, USA;2. School of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA |
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| Abstract: | The main purpose of this study is to modify and apply a management tool called time and cost blocks (TCB). The model was modified to adjust how the “benefit indicator” was measured and further enhanced by inclusion of visitor satisfaction scores and revisiting intention. Data collection was accomplished by means of a diary-type semi-structured questionnaire, which was administered in face-to-face interviews with 655 visitors of the E-Da World theme park in Kaohsiung, Taiwan. The results indicate that participation intensity (PI) and benefit indicator (BI) have a significant relationship with satisfaction and revisiting intention. |
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| Keywords: | Visitor behavior Theme park Time and cost block (TCB) Taiwan |
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