The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing? |
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| Institution: | 1. Department of Economics and Political Sciences, Università della Valle d’Aosta, Italy;2. CERTeT, Università Bocconi, Italy;3. Department of Economics and Management, Università di Pavia, Italy;1. Ecosystem Science and Management, University of Northern British Columbia, 3333 University Way, Prince George, BC, V2N 4Z9, Canada;2. Faculty of Physical Education and Recreation, 2-130G University Hall, Van Vliet Complex, University of Alberta, Edmonton, Alberta, T6G 2H9, Canada;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong;2. City University of Macau, Av. Padre Tomas Pereira, Macau;3. The School of Management at University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom;1. Swansea University, School of Management, Singleton Park, Swansea, SA2 8PP, UK;2. ESC Rennes School of Business, 2, rue Robert d''Abrissel, Rennes 35065, France;1. Department of Applied Economics, Agrifood Campus of International Excellence, ceiA3, C/Plaza Nueva, 14071 Córdoba, University of Córdoba, Spain;2. Faculty of Hospitality Sciences, University of Cuenca, Ecuador;3. Department of Applied Economics, Agrifood Campus of International Excellence, ceiA3, C/Adarve, 30, 14071 Córdoba, University of Córdoba, Spain |
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| Abstract: | This paper studies how local food specialities can affect the attractiveness of tourist destinations, distinguishing between market-expanding and business-stealing effects. We surveyed 1100 Italians in their home about their intention to visit or revisit three popular mountain resorts in Northern Italy (Valtellina, Valle d’Aosta, Trentino), and about their experience, knowledge, and appreciation of five well-known local food products of these places (Pizzoccheri pasta, Bresaola dried beef, Fontina cheese, Melinda apples, Speck smoked ham). We find that product experience positively affects the likelihood of (re)visiting both a product's place of origin and the other mountain destinations (market-expanding effect). Conversely, the correct identification of the product's place of origin may reduce the intention to (re)visit the other destinations (business-stealing effect). Finally, strong appreciation for a local food speciality has a positive effect only on the intention to (re)visit the place of origin. |
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| Keywords: | Local food specialities Mountain regions Tourism Market-expanding effect Business-stealing effect Multivariate probit model L83 M31 M37 Q13 |
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