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Visitor attraction management: A critical review of research 2009–2014
Institution:1. University of Groningen, The Netherlands;2. University of Waikato, Aotearoa New Zealand;1. Department of Tourism, Faculty of Economics and Business-Zagreb, J.F. Kennedy Square 6, 10000 Zagreb, Croatia;2. Institute for Tourism, Vrhovec 5, 10000 Zagreb, Croatia;3. Department of Marketing, Faculty of Economics, University of Valencia, Av. dels Tarongers s/n, 46022 Valencia, Spain;1. La Rochelle Business School – Excelia Group, CRM, IRGO EA 4190, 102 rue de Coureilles, 17024 La Rochelle Cedex 1, France;2. La Rochelle Business School – Excelia Group, CEREGE EA 1722, 102 rue de Coureilles, 17024 La Rochelle Cedex 1, France
Abstract:Research publications focussing on visitor attractions have increased in recent years, with articles sourced from an increasingly broad range of disciplines and fields of study. Key findings include a reduced reliance on case study and qualitative research, towards a significant increase in the use of quantitative methods to investigate and analyse the data gathered in relation to management issues experienced at sites. There is clear evidence of the use of visitor attractions to develop destinations, via engagement with local communities and engagement with new and existing visitors. Contemporary issues facing visitor attraction managers and researchers, specifically the increasing diversity of visitors and responses to the increasing commercial imperative, are observed. A key contribution is the wealth of research outputs considered, alongside the development of a future research agenda that highlights the need for researchers to combine academic and practitioner needs to support the sector with relevant and accessible research.
Keywords:Visitor attraction  Destination  Research  Tourist attraction  Management
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