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Contingent valuation of urban public space: A case study of Ljubljanica riverbanks
Affiliation:1. Faculty of Economics, University of Ljubljana, Slovenia & Institute for Economic Research, Ljubljana, Slovenia;2. Institute for Economic Research, Ljubljana, Slovenia;3. Faculty of Administration, University of Ljubljana, Slovenia;1. Department of Agricultural Economics and Agribusiness, University of Arkansas, AR, USA, 217 Agriculture Building University of Arkansas Fayetteville, Arkansas 72701, USA;2. Department of Agriculture, Food and Environment (Di3A), University of Catania, Via Santa Sofia 98–100, Catania 95123 , Italy;3. Department of Agricultural Economics, Texas A&M University, 600 John Kimbrough Blvd, Suite 309 College Station, TX 77843-2124, USA;1. Fairfield University, Department of Economics, 1073 North Benson Rd, Fairfield, CT 06824, United States;2. Laboratory of Environmental Sciences, Biosciences and Biotechnology Center, Universidade Estadual do Norte Fluminense, Av. Alberto Lamego 2000, Parque Califórnia, Campos dos Goytacazes, Rio de Janeiro 28013-602, Brazil
Abstract:The article presents an economic valuation of the Ljubljanica riverbanks area, which is an urban cultural landscape with distinct qualities of international importance. For this purpose, we combined a classical contingent valuation with a closed-form version of discrete choice method, where the protest responses have been removed. By using econometric analysis, we obtained the willingness-to-pay (WTP) value and established its determinants. It was ascertained that residents derived more utility from implementation of the targeted development scenario than visitors. Thus, a discriminatory contribution scheme similar to the one with respect to the mean WTP could supply substantial revenue for further targeted development, while still providing ample consumer surplus for both residents and visitors. The present analysis represents one of the method’s very few applications to urban landscape in Central and Eastern European countries.
Keywords:Urban landscape  Urban spatial goods  Contingent valuation method  Revenue and consumer surplus  Willingness to pay
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