Travel selfies on social media as objectified self-presentation |
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| Affiliation: | 1. Department of Communication & Information, Inha University, 100 Inha-ro, Nam-gu, Incheon 22212, South Korea;2. School of Communication, The Ohio State University, 154 N. Oval Mall, Columbus, OH 43210, United States;3. Department of Psychology, Chungbuk National University, 1 Chungdae-ro, Seowon-Gu, Cheongju, Chungbuk 28644, South Korea;1. Academy of Finland RELATE Center of Excellence, P.O. Box 8000, FI-90014, Finland;2. University of Hawaii at Manoa, 2424 Maile Way, Honolulu, HI 96822, United States;1. Department of Teacher Education, University of Helsinki, Helsinki, Finland;2. Department of Computer Science, Aalto University, Finland;3. Optentia Research Focus Area, North-West University, Vanderbijlpark, South Africa;4. Department of Psychosocial Science, University of Bergen, Bergen, Norway;1. Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, Israel;2. Department of Psychology, Ben-Gurion University of the Negev, Israel;1. School of Communication, The Ohio State University, 154 N. Oval Mall, Columbus, OH 43210, United States;2. Department of Communication & Information, Inha University, 253 Yonghyun-dong, Nam-gu, Incheon 402-751, South Korea;3. Nissan Research Center – Silicon Valley, 1215 Bordeaux Dr, Sunnyvale, CA 94089, United States;4. Department of Communication, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 151-742, South Korea |
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| Abstract: | While disseminating self-related information and travel selfies via social network sites, many tourists strategically adjust photographic images to manage their impressions. With a sample of Korean female tourists, this study aims to examine the underlying nature of strategic self-presentation behaviors characterized by women's personal efforts to edit and package their travel selfies posted on social media webpages. The results of this study indicate that several elements of self-objectification, including appearance surveillance and appearance dissatisfaction, are closely associated with female tourists' strategic self-presentational orientation. This study suggests different management implications to help tourism practitioners successfully distribute desired destination images using their clienteles' strategic self-presentation behaviors. |
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| Keywords: | Self-objectification Social media Strategic self-presentation Travel selfies |
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