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对企业多元化“进入时机”的探讨
引用本文:王丹. 对企业多元化“进入时机”的探讨[J]. 特区经济, 2007, 216(1): 279-280
作者姓名:王丹
作者单位:南京工业大学,经济管理学院,江苏,南京,210009
摘    要:关于多元化的是非,已不再是学术界和企业界争论的焦点,问题在于如何成功地进行多元化。决定多元化成功的因素有很多。其中一个重要因素是“多元化经营的进入时机”问题,时机进入的恰当与否直接影响到企业多元化的成败。所以本文就针对企业多元化经营时机的问题进行初步探讨,以为试图或正在进行多元化战略的企业提供一些建议。

关 键 词:多元化  时机  核心竞争力

Probing into enterprise multiple "coming opportunity"
Wang Dan. Probing into enterprise multiple "coming opportunity"[J]. Special Zone Economy, 2007, 216(1): 279-280
Authors:Wang Dan
Abstract:As for the question that whether the diversification is right or wrong, it is no longer the focus of the academe and the business enterprise field. The problem lies in how to carry on a diversification successfully. Among these important factors, the enter opportune moment is fit or not can directly influence the success or failure of a diversification. So this text will carry on the first step study on the problem of entering opportune moment for a diversification so that provide some suggestions for an enterprise which is trying to carry on diversification or has diversified.
Keywords:diversification    moment    core competition
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