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Depicting eaters and non-eaters of abnormal fruits and vegetables: Reflections of self-identity and food culture |
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| Institution: | 1. University of Bern, Institute of Marketing and Management, Department Consumer Behavior, Engehaldenstrasse 4, 3012 Bern, Switzerland |
| Abstract: | |
| Keywords: | Ugly fruits and vegetables Food identity Self-identity Mirroring effect Qualitative study |
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