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Horizontal mergers under uniform resource constraints
Affiliation:1. Department of Economics, Management and Business Law, University of Bari Aldo Moro, Largo Abbazia Santa Scolastica 53, 70124, Bari, Italy;2. Department of Engineering, University of Perugia, Via G. Duranti 93, 06125, Perugia, Italy;3. Department of Management, Kozminski University, Jagiellonska 57/59 Warsaw, Poland;4. Department of Management, Università di Bologna – Alma Mater Studiorum, Via Capo di Lucca 34, 40126, Bologna, Italy;5. HEC Montreal, Canada;1. Visual and Cognitive Neuroscience Laboratory (VCN Lab), Department of Psychology, Faculty of Social Sciences and Humanities, Ariel University, Ariel, Israel;2. Navigation and Accessibility Research Center of Ariel University (NARCA), Ariel, Israel;3. Department Marketing, Audencia Business School, Route de la Jonelière 8, 44312, Nantes, France;4. Human Factors Engineering & Cognitive Sciences Laboratory, The Department of Industrial Engineering & Management, Ariel University, Ariel, Israel
Abstract:Resource constraints have a vertical influence on a firm's competition and it is important to address the issue of horizontal mergers with scarce resources. This article highlights the effects of uniform resource constraints on horizontal mergers with game theory methods. First, the threshold values for the firms to accept the merger, increasing consumer surplus, and increasing social welfare are presented and compared. Second, the threshold value to merge for consumer surplus maximization is larger than that for profit incentive mergers without resource constraints. Thus, under unbinding resource industries, mergers reduce consumer surplus and it is necessary to implement antitrust. Third, resource constraints deter mergers. Finally, under binding capacity (or resource) constraints, the threshold value for firms to merge is larger than that for the social optimality. Therefore, industries with scare resource should avoid antitrust.
Keywords:Uniform capacity (resource) constraints  Horizontal merger  Consumer surplus  Social welfare  L13  L41  D43
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