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Factors affecting institutional investors to add crypto-currency to asset portfolios |
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| Institution: | 1. School of Economic, Anyang Normal University, Anyang city, Henan Province, China;2. School of Business, Yeungnam University, Gyeongsan, Korea;3. Railway Police College of China, Zhengzhou, China;1. School of Economics and Management, Shanxi University, Taiyuan, China;2. Department of Economics, Pusan National University, Busan, Republic of Korea |
| Abstract: | As crypto-currency has been gained great attention in financial market, it becomes more popular among institutional investment managers’ portfolios. Thus this research makes a pioneering study to investigate the role of crypto-currencies in PE company portfolios and factors affecting the institutional investors’ investment intention in order to enhance the reliability of their investment products. Data were obtained from 253 multinational PE company investment managers who have bought and used crypto-currency. The findings suggest not only important roles or drivers but also the moderating roles of innovativeness on relationships between the investment intention and its antecedents. It suggests that price volatility doesn’t lower institutional investors’ confidence as long as the market can offer timely and accurate price change information to meet investors’ price consciousness. The result also identifies that crypto-currency with high familiarity and trust can be well-suited in institutional investors’ portfolios. |
| Keywords: | PE company Crypto-currency Competitiveness of investment products Brand personality theory Innovation Diffusion Theory |
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