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Special issue of theJournal of the Academy of Marketing Science a tribute to peter drucker |
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| Authors: | George Day Stan Slater Jenny Darroch |
| Institution: | (1) The Wharton School, University of Pennsylvania, Pennsylvania, USA;(2) College of Business, Colorado State University, Colorado, USA;(3) The Drucker School of Management, Claremont Graduate University, Claremont, USA |
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| 本文献已被 SpringerLink 等数据库收录！ | |