| 基于世博会的珠三角地区旅游者购买行为研究 |
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| 引用本文： | 孙庆春.基于世博会的珠三角地区旅游者购买行为研究[J].价值工程,2013(14):19-20. |
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| 作者姓名： | 孙庆春 |
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| 作者单位： | 汕头职业技术学院,汕头515078 |
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| 摘 要： | 本文以上海世博会和韩国丽水世博会为研究背景,分析在重大旅游事件影响下珠三角地区旅游者的购买行为,通过设计调研问卷,对得到的数据运用SPSS19.0进行处理。从旅游动机、信息渠道、预计停留时间、评价标准以及购后评价方面分析了旅游购买行为过程,得出了结论与建议。
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| 关 键 词： | 世博会 旅游购买行为 |
Tourists' Buying Behavior Research of Pearl Triangle Area Based on World EXPO |
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| Abstract: | Based on Shanghai World EXPO and Yeosu World EXPO in Korea,the paper analyzes the tourists' buying behavior at Pearl River Delta under the influence of significant tourism event.Through the questionnaire and surveying,the data is analyzes by using SPSS19.0.At last,it analyzes tourists' buying behavior from tour motivation,the information channel,estimated sojourn time,valuation standard and evaluation after buying,and reaches the conclusion and suggestion. |
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| Keywords: | World EXPO tourist buying behavior |
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