| 移动电子商务在旅游行业中的应用研究 |
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| 引用本文： | 蔡丽莎,彭岩.移动电子商务在旅游行业中的应用研究[J].价值工程,2011,30(33):163-164. |
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| 作者姓名： | 蔡丽莎 彭岩 |
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| 作者单位： | 天津大学管理与经济学部,天津,300072 |
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| 摘 要： | 本文通过介绍旅游电子商务、移动通信技术和智能终端的发展趋势,揭示了移动电子商务在旅游行业中所具有的巨大的发展潜力。并说明了移动电子商务与旅游行业的结合已经成为一种趋势。文章进一步通过一个实例里来分析如何最有效地利用这种趋势,充分发挥二者的组合优势。重点强调了从客户需求、产品特性、产品定位等角度对移动旅游电子商务项目进行深入的分析。
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| 关 键 词： | 电子商务 旅游行业 旅游信息 |
Application of Mobile E-business in Travel Business |
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| Cai Lisha,Peng Yah.Application of Mobile E-business in Travel Business[J].Value Engineering,2011,30(33):163-164. |
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| Authors: | Cai Lisha Peng Yah |
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| Institution: | Cai Lisha,Peng Yan (Tianjin University College of Management and Economics,Tianjin 300072,China) |
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| Abstract: | This paper focuses mainly on the implementation of mobile E-business in travel business.The development trend of E-business in travel business,mobile communication technology and intelligent handset is firstly introduced.From this trend the huge potential of implementing mobile E-business is disclosed.Then a real case is analyzed to show how this trend could be made the best of use,and how these two fields(E-business & Mobile technology) could be combined together.From the aspects such as the custom demand,... |
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| Keywords: | e-business tourism tourism information |
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