| 公益类广告的创意与构思策略 |
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| 引用本文： | 章玲. 公益类广告的创意与构思策略[J]. 价值工程, 2011, 30(32): 313-314 |
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| 作者姓名： | 章玲 |
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| 作者单位： | 中国人民大学,北京,100872 |
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| 摘 要： | 通过对我国公益广告现状的分析,研究和探讨了公益广告与思维创新的关系,阐述了思维创新在公益广告创作中的重要地位和作用,提出了要使公益广告更新颖、独特,更富人格魅力就必须打破思维枷锁,激发思维创新的潜能。公益广告是为公益活动、公益事业提供传播服务的。它是以推广有利于社会的道德观念、行为规范和思想意识为目的的广告传播活动。公益广告的创意相对于商业广告又有其自身的独特视点。本文对大量的公益广告进行了分析,从中归纳整理出公益广告创意的方法。
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| 关 键 词： | 广告 公益 创意特地 构思策略 |
The Originality of Public Service Advertisement and Its Design Strategy |
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| Zhang Ling. The Originality of Public Service Advertisement and Its Design Strategy[J]. Value Engineering, 2011, 30(32): 313-314 |
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| Authors: | Zhang Ling |
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| Affiliation: | Zhang Ling(Renmin University of China,Beijing 100872,China) |
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| Abstract: | In this paper,the relationship between public service ads and innovative thinking was studied and discussed through the analysis of China's current situation of public service ads,and the important status and role of innovative thinking in the creation of public service ads.We must break the shackles of thinking,and stimulate the potential of innovative thinking to make public service ads become more innovation,unique and more personality charm.Public service ads provide communication for public welfare act... |
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| Keywords: | advertising public welfare creative specially design strategy |
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