| 中国电影商业运作探究 |
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| 引用本文： | 张秋子. 中国电影商业运作探究[J]. 价值工程, 2011, 30(31): 299-300 |
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| 作者姓名： | 张秋子 |
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| 作者单位： | 中国人民大学,北京,100872 |
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| 摘 要： | 本文主要探究中电影的商业运营策略与商业运作的一些研究,从中国电影影院营销与影片营销的现状和电影品牌策略进行分析,电影产业化已成为中国电影产业的必由之路,中国电影产业正方兴未艾。电影商业运作模式为电影产业的成功提供了基本的保证。为了深入探究电影商业运作的内在规律和关键环节,本文结合中国电影现在以及中国电影营销现状和品牌策略对电影商业运作模式进行分析。
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| 关 键 词： | 中国电影 商业运作 营销策略 品牌策略 |
On Chinese Film Business Operations |
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| Zhang Qiuzi. On Chinese Film Business Operations[J]. Value Engineering, 2011, 30(31): 299-300 |
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| Authors: | Zhang Qiuzi |
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| Affiliation: | Zhang Qiuzi (Renmin University of China,Beijing 100872,China) |
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| Abstract: | This paper explores Chinese film business strategies and business operation,and analyzes the current situation of Chinese cinema marketing and film marketing,and film brand strategy.Industrialization has become the only way of the Chinese movie industry,and the Chinese film industry is thriving.The movie business operation mode provides basic guarantee for the success of the movie industry.In order to further explore the internal law and the key link of the movie business operations,combining with the curre... |
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| Keywords: | Chinese film business operation marketing strategy brand strategy |
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