| 媒介融合对广告策划的影响 |
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| 引用本文： | 张璇.媒介融合对广告策划的影响[J].价值工程,2011,30(31):99-100. |
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| 作者姓名： | 张璇 |
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| 作者单位： | 中国人民大学,北京,100872 |
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| 摘 要： | 本文基于媒介融合的背景下,从传媒格局、传播技术、营销环境与受众关系分析出发,探讨了媒介融合对广告策划的影响,同时阐述了广告策划的内容。
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| 关 键 词： | 媒介融合 广告策划 影响 模式 |
Influence of Media Convergence on Advertising Planning |
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| Zhang Xuan.Influence of Media Convergence on Advertising Planning[J].Value Engineering,2011,30(31):99-100. |
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| Authors: | Zhang Xuan |
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| Institution: | Zhang Xuan (Renmin University of China,Beijing 100872,China) |
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| Abstract: | This paper,based on the under the background of media convergence,from the analysis of media pattern,spread technology,marketing environment and audience relationship,discusses the effect of media convergence on advertising planning,and expounds the content of the advertisement planning. |
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| Keywords: | media convergence advertising planning influence mode |
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