论企业应对市场营销环境变化的策略

企业的竞争战略与营销战略是建立在对以往的企业市场营销环境的理解之上。但这种环境不是一成不变的,因此,企业的营销方法也应该随之变化。如何适应甚至利用企业市场营销环境的变化直接关系到企业经营的成败。本文论述了企业营销部门如何在环境变化的情况下,应用一系列新的行之有效的对策去适应这种变化了的市场环境,从而使企业保持稳定发展。

On enterprise's strategy in handling marketing environment change

The competitive strategy and the marketing strategy is based on the understanding of the enterprise previous marketing environment.But this environment is not static,therefore,the enterprise should also change its marketing approaches accordingly.How to adapt to the changes in the environment or even take advantage of the changes can decide the success or failure of enterprise's business.This paper discusses the marketing department of enterprise how to adopt a new series of effective measures so that its could adapt to environmental changes,thus enabling enterprises to maintain stable development.