The seven lives of Airbnb. The role of accommodation types |
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| Affiliation: | 1. Department of Management, University of Turin, Corso Unione Sovietica 218/bis, 10134 Turin, Italy;2. Research Fellow of the Laboratory for International and Regional Economics, Graduate School of Economics and Management, Ural Federal University, Russia;3. Department of Economics and Political Science, University of Aosta Valley, Street Cappuccini 2, 11100 Aosta, Italy;4. Professor of Strategy and Management at ESCP Europe, Paris, France;5. Associate Professor and Head of Management Department, Kedge Business School, Marseille, France;6. Department of Marketing, University of Portsmouth, Department of Marketing, Faculty Office 4.19, Richmond Building, Portsmouth PO1 3DE, United Kingdom |
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| Abstract: | This paper investigates how COVID-19 is impacting different accommodation types, and whether travellers' choices regarding accommodation type are affected by the need for physical distance. Study 1 shows that travellers are very reluctant to book shared flats on Airbnb during the pandemic. However, full flats – controlling for price levels - are preferred to hotel rooms. Study 2 clarifies the process behind the increased choice for full flats, i.e., the need for physical distance. In Study 3, we actively manipulate physical distance and show that assuring physical distance will reduce the concerns towards hotel and shared flat options. Apart from enlightening the psychological process behind accommodation choice, the study offers operators actionable suggestions on how to maximise bookings despite the pandemic. |
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