Nostalgic experiences in time-honored restaurants: Antecedents and outcomes |
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| Affiliation: | 1. School of Management, University of Bradford, Richmond Road, Bradford BD7 1DP, West Yorkshire, UK;2. College of Professional and Continuing Education, The Hong Kong Polytechnic University, 9 Hoi Ting Road, Yau Ma Tei, Kowloon, Hong Kong;3. School of Tourism Management, Sun Yat-sen University, Tangzhou Rd. 1, Zhuhai 519082, China;1. Division for Management in Health and Sport Tourism, UMIT Tirol - Private University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnöfer-Zentrum 1, 6060 Hall in Tirol, Austria;2. Department of Strategy, Excelia Business School – CERIIM, 102 Rue de Coureilles, 17000 La Rochelle, France;3. Department of Strategy, Marketing and Tourism, University of Innsbruck, Karl-Schönherr-Straße 3, 6020 Innsbruck, Austria;1. College of Management and Economics, Tianjin University, 92 Weijin Street, Tianjin, China;2. Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macao, China;3. Asia-Pacific Academy of Economics and Management, Faculty of Business Administration, University of Macau, Macao, China;4. College of Tourism and Service Management, Nankai University, 38 Tongyan Road, Tianjin, China;1. Coventry University. Priory St, Coventry CV1 5FB, United Kingdom;2. NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal;3. School of Hospitality Management, The Pennsylvania State University, USA: 201 Mateer Building, University Park, PA 16802, United States;1. Department of Nutrition and Health Sciences, University of Nebraska, Lincoln, 104J Leverton Hall, Lincoln, NE 68583, USA;2. Hospitality Management, University of Missouri, 231 Gentry Hall, Columbia, MO 65211, USA |
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| Abstract: | With a long history and strong culinary heritage, time-honored restaurants are often associated with the phenomenon of nostalgia. However, research on nostalgia and nostalgic experiences in time-honored restaurants is largely absent. This study built a framework for nostalgic experiences to understand nostalgia triggers as antecedents and consumers’ revisit intention as the outcome. A survey of 366 residents in Beijing and Shanghai, China, revealed that nostalgia triggered by food and service staff significantly evoked consumers’ memories, and the food and restaurant environment stimulated the communitas component of nostalgic experiences. Memory had a positive effect on both communitas and positive emotions, while communitas had a positive effect on positive emotions. Finally, positive emotions resulted in significantly increased revisit intention. |
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| Keywords: | Time-honored restaurants Nostalgia trigger Nostalgic experiences Revisit intention |
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