COVID-19 impacts,coping strategies,and management reflection: A lodging industry case |
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| Institution: | 1. School of Hospitality and Tourism Management, Spears School of Business, Oklahoma State University, United States;2. Department of Hospitality and Tourism Management, University of Massachusetts, United States;3. William E. Davis Distinguished Chair Emeritus, School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, OK, 74078, United States;4. Institute Paul Bocuse, BP 25, Chateau du Vivier, Ecully, 69131, France |
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| Abstract: | The COVID-19 pandemic has hit the global tourism and hospitality industry with drastic results. Hotels have been experiencing unprecedented challenges, leaving many to temporarily or permanently closed. Employing a case study approach supported by both quantitative and qualitative analysis, this study examined how two hotels in Oklahoma City had coped with challenges presented by the COVID-19 pandemic, from day to day operations, health and safety measures to marketing, human resources and cost-saving strategies. The study contributes to the tourism crisis and disaster literature by providing micro-level coping strategies, a literature gap that needs to be addressed, particularly under the current pandemic. |
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| Keywords: | COVID-19 Lodging industry Crisis management Coping strategies Mixed-method research |
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