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TO SHARE OR TO EXCHANGE: An analysis of the sharing economy characteristics of Airbnb and Fairbnb.coop
Affiliation:1. Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit, Lisbon, Portugal;2. Unidade de Investigação em Turismo e Hospitalidade, Faculdade de Turismo e Hospitalidade, Universidade Europeia, Lisboa, Portugal;1. Faculty of Business Administration, University of Macau, E22-1046, Avenida da Universidade, Taipa, Macau SAR, China;2. Faculty of Business Administration, Centre for Cognitive and Brain Sciences, University of Macau, E22-3037, Avenida da Universidade, Taipa, Macau SAR, China;3. Faculty of Business Administration, University of Macau, E22-G031, Avenida da Universidade, Taipa, Macau SAR, China;4. Surrey International Institute Dongbei University of Finance and Economics, 217 Jian Shan Street, Sha He Kou District, Dalian, China;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China;2. Kemmons Wilson School of Hospitality & Resort Management, The University of Memphis, Memphis, TN 38152, United States;3. School of Hospitality & Tourism Management, University of Surrey, Guildford, Surrey, GU2 7XH, UK;4. School of Hotel, Restaurant and Tourism Management, University of South Carolina, Columbia, SC 29208, United States;5. School of Management, Harbin Institute of Technology, 92 West Dazhi Street, Harbin, 150001, China;1. Department of Food & Beverage Management, Taipei University of Marine Technology, No. 212, Sec.9, Yen Ping N., Taipei City, 111, Taiwan, ROC;2. Business School, Nanfang College of Sun Yat-Sen University, No. 882 Wenquan Avenue, Conghua District, Guangzhou, Guangdong Province, 510970, China;3. Department of Artificial Intelligence, CTBC Business School, No. 600, Sec. 3, Taijiang Blvd., Annan District, Tainan City, 709, Taiwan, ROC;4. Department of Hospitality Management, Ming Chuan University, No. 5 De Ming Rd., Gui Shan District, Taoyuan City, 333, Taiwan, ROC;1. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG UQAM), 320, rue Sainte-Catherine Est, Montréal, QC, H2X 3X2, Canada;2. University of Perpignan, CRESEM (EA 7397), 52 avenue Paul Alduy, 66860, Perpignan, France;3. École de Gestion de l’Université du Québec à Trois-Rivières (EGUQTR), 3351, boulevard des Forges, Trois-Rivières, QC, G9A 5H7, Canada;1. Department of Hotel and Tourism Management, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, Israel;2. Hospitality and Tourism Program, Pamplin College of Business, Virginia Polytechnic Institute and State University, Israel;3. Department of Hotel and Tourism Management, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, P.O. Box 653, Beer-Sheba 84105, Israel;1. Faculty of Economics and Business Administration, Ruppin Academic Center, Israel;2. Paris School of Business, France
Abstract:Many organizations seek to position themselves as part of the sharing economy, due to positive conceptual connotations; however, in reality, some may more closely represent the exchange rather than the sharing economy. This research analyses the extent to which Airbnb and Fairbnb.coop represent the sharing economy by examining the characteristics of the sharing economy. We utilize a Sharing Index (SI) and a Sharing Economy Continuum (SEC) to measure each organization’s degree of sharing and exchange. The analysis suggests that Fairbnb.coop is a stronger example of the sharing economy than Airbnb. This study offers a more robust characterization of the sharing economy and offers tools to help businesses assess and improve their business practices to more accurately align with the true sharing economy.
Keywords:Sharing economy  Airbnb  Fairbnb.coop  Characteristics  Sharing economy continuum  Sharing index
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