A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19 |
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| Institution: | 1. School of Hotel and Tourism Management, Youngsan University, South Korea;2. Department of Tourism and Convention, Pusan National University, Busan, South Korea;3. The College of Hospitality and Tourism Management, Sejong University, South Korea |
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| Abstract: | This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions. |
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| Keywords: | Drone food delivery services COVID-19 Contactless services Perceived innovativeness Theory of planned behavior |
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