The elusive impact of pro-environmental intention on holiday on pro-environmental behaviour at home |
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Institution: | 1. School of Management Sciences, Université du Québec à Montréal, 315 Sainte-Catherine Street East, Montreal, Quebec, H2X 3X2, Canada;2. Norwich Business School, University of East Anglia, Norwich Research Park, Norwich, Norfolk NR4 7TJ, United Kingdom;3. Desautels Faculty of Management, McGill University, 1001 Sherbrooke Street West, Montreal, Quebec H3A 1G5, Canada |
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Abstract: | There is limited research studying how pro-environmental behavioural intentions gained in a tourism context subsequently influence intentions and actual behaviour at home. This study reports on a three-stage study that surveys Chinese domestic tourists on holiday, and at home one week and one month after the holiday experience. The findings suggest that the stated pro-environmental intention on holiday does not convert into actual pro-environmental behaviour at home. Neither pro-environmental intention nor pro-environmental behaviour are seen to change over time or location. It is the availability of infrastructure (physical context) that affects a change, as evidenced by Dinghu Mountain National Nature Reserve, which provides environmental information and significantly more facilities to enable pro-environmental behaviour than Chinese nationals find in their daily home environment. Implications are offered for ways to apply the ABC theory to policies that seek to achieve long-term environmental behavioural change, such as strong government policy interventions. |
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Keywords: | Context Pro-environmental intention Pro-environmental behaviour Longitudinal study Time-lagged SEM Sustainable tourism |
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