Understanding the experience and meaning of app-based food delivery from a mobility perspective |
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| Institution: | 1. School of Tourism Management, Sun Yat-Sen University, 329 Building, 135 West Xingang Road, Haizhu District, Guangzhou 510275, PR China;2. Key Laboratory of the Sustainable Development of Xinjiang’s Historical and Cultural Tourism, Xinjiang University, Urumqi, Xinjiang, 830046, PR China;1. Department of Industrial Engineering, Beijing University of Civil Engineering and Architecture, Beijing 102616, China;2. Beijing Key Laboratory of Performance Guarantee on Urban Rail Transit Vehicles, Beijing 102616, China;3. Department of Industrial Engineering, Tsinghua University, Beijing 100084, China;1. Indian Institute of Management Ranchi, Ranchi, Jharkhand, India;2. Department of Industrial Engineering and Management, Aalto University, Finland;3. Optentia Research Focus Area, North-West University, South Africa;1. Department of Product & Systems Design Engineering, University of the Aegean, Konstantinoupoleos 1, 84100, Hermoupolis, Syros, Greece;2. School of Mechanical Engineering, National Technical University of Athens, Greece |
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| Abstract: | Online food delivery service has developed rapidly and expanded the boundaries of the catering industry. Being a food delivery rider in the gig economy attracts workers with the premises of flexibility and freedom. However, existing studies based on labor process theory revealed that freedom is fictitious. The study sheds light on how the individual rider finds meaning in their work from the mobility perspective. A mixed-method approach based on questionnaires, interviews, and mobile ethnography is applied. Findings showed that food delivery riders gain the experience of freedom in many aspects, from flexible working hours, body movement, immediate cash transfer to freedom from many other regulations. Being a rider represents a free lifestyle and a way to control one’s fate. Yet, it is perceived as a transitional job. This study contributes to making connections between the mobility perspective and work-related studies. |
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| Keywords: | Mobility Experience Meaning Lifestyle Gig economy China |
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