The coevolutionary process of restaurant CSR in the time of mega disruption |
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Institution: | 1. International College, Guangdong University of Foreign Studies, No 2, North Baiyun Road, Baiyun District, Guangzhou, China;2. Lancaster University, United Kingdom;3. School of Tourism Management, Sun Yat-Sen University, Tangzhou Rd. 1, Zhuhai, China |
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Abstract: | This study investigates how US foodservice conglomerates have embarked on corporate social responsibility (CSR) measures to circumvent dire situations during the COVID-19 pandemic. It explores the evolution of CSR practices from restaurant enterprises to rescue and salvage their stakeholders. By analyzing press releases from ten restaurant chains in three different crisis phases (incubation, acceleration, and climax) through corpus linguistics, we identify a CSR progression mechanism that coevolves with the aftermath of the crisis among their stakeholders. This study improvises the CSR- as-process view to highlight the time-variant dynamic nature of CSR development over the course of major disruption. |
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Keywords: | Crisis management Corporate social responsibility Restaurant Corpus linguistics Coevolution |
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