“With a young spirit,we will be young forever”: Exploring the links between tourism and ageing well in contemporary China

This research explores the entangled relationships between tourism, ageing and well-being in later life. We challenge the universal connotations of old age and “ageing well” and see their relationships with tourism as dynamic processes, in which older people are continuously producing different meanings and fulfilling personal quests over life courses. Using the contextualist and temporal lens, four scenarios of the evolving relationships between tourism and ageing well were identified from the lived experiences and travel histories of 48 Chinese senior travelers. The results demonstrate that how tourism affects ageing well are shaped by senior travellers' early life and travel experiences, the personalised conceptions attached to tourism and well-being, which are indeed complex responses to their personal, social and cultural contexts. This research unveils vivid pictures of Chinese older adults’ leisure lives, and highlights the urgency to develop relevant tourism policies and marketing strategies to cater for their changing needs.