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Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach |
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| Institution: | 1. IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management, F-59000 Lille, France;2. Faculty of Economics and Business, KU Leuven, Naamsestraat 69, 3000 Leuven, Belgium |
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