行为导向教学法在市场营销专业教学中的应用 |
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引用本文: | 梁健爱.行为导向教学法在市场营销专业教学中的应用[J].安徽工业大学学报(社会科学版),2007,24(1):139-140. |
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作者姓名: | 梁健爱 |
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作者单位: | 桂林工学院,管理学院,广西,桂林,541004 |
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基金项目: | 广西壮族自治区教育规划课题 |
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摘 要: | 行为导向教学法是一种实践性较强的教学方法,有利于培养学生的学习兴趣和解决实际问题的能力。应用行为导向教学法,主要以案例教学、项目教学、情景模拟和角色扮演等方式,并按照一定的步骤组织进行。
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关 键 词: | 市场营销专业 行为导向教学法 教学组织 教学方式 |
文章编号: | 1671-9247(2007)01-0139-02 |
修稿时间: | 2006年5月20日 |
The Application of the Leading Coverage by Behavior in Marketing Specialty Teaching |
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Authors: | LIANG Jian-ai |
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Abstract: | The methodology of the leading coverage by behavior is a practical teaching method,which is favorable for cultivating students' learning interest and their ability to solve the practical problems.The application of this method should center round case teaching,item teaching,situational simulation and role playing etc and carry out according to certain steps. |
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Keywords: | marketing specialty methodology of the leading coverage by behavior teaching organization teaching mode |
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