Control,innovation and international joint venture performance: The moderating role of internal and external environments |
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| Institution: | 1. Marketing Department, BAC 487, Arizona State University, United States of America;2. Marketing Department, 403 Cornell Hall, University of Missouri, Columbia, MO 65211, United States of America;3. School of Business, 39 Xueyuan S Rd, Central University of Finance and Economics, Haidian, Beijing, China;4. Marketing Department, Renmin University of China, China;1. Department of Marketing, Faculty of Business and Law, Deakin University, 221 Burwood Highway, Burwood, VIC 3125, Australia;2. Monash Business School, Monash University, Building S, Level 5, Caulfield campus, 900 Dandenong Road, Caulfield East, VIC 3145, Australia;3. Department of Marketing, School of Business Administration, Southwestern University of Finance and Economics, No.555, Liutai Road, Wenjiang District, Chengdu, Sichuan, China |
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| Abstract: | This study aims to analyze how parent control strategies affect the degree of innovation in international joint ventures (IJVs) and how different types of innovation strategies - divided into radical and incremental innovation strategies - influence the performance of IJVs. This study uses the most widely adopted definition and operationalization of control in IJVs by Geringer and Hebert (1989), including the three dimensions: mechanisms, focus, and extent of control. These relationships are further analyzed by integrating internal and external moderating factors and their connections with IJV performance. Our theoretical analysis proposes that various control strategies differently influence an IJV’s innovation activities under various internal environmental moderating factors. These, in turn, differently influence the IJV performance. Furthermore, we suggest that the external environmental factors moderate the relationship between innovation strategies and performance of IJVs. |
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| Keywords: | Control strategies Incremental and radical innovation Performance International joint ventures |
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