试论虚假广告的防范

由于广告的相关法律法规不完善,广告主体缺乏法律意识和社会责任感,虚假广告发布的媒体越来越广泛,且出现了高层化倾向;虚假广告涉及的商品、服务种类也越来越繁多;集体化倾向明显,严重侵害了广大消费者的合法权益,扰乱了广告市场的秩序.为此,国家必须建立和健全广告监管体系,完善法律法规,使广告主体对虚假广告"不想为"、"不能为"、"不敢为".

On the Prevention of the Deceptive Advertising

On account of the imperfect advertising laws,and the shortage of the lawful consciousness and the sense of social responsibility in the advertising subjects,the media releases deceptive advertising and more and more extensive,and their layer is higher and higher;the deceptive advertising contains various commodities and service;and the tendency of conglomeratization is fully obvious.These have violated the general consumer's legitimate rights and interests,and harassed the order of the advertising markets.Therefore the advertising subjects should cultivate their conscientious consciousness,and our country should establish and improve the supervision and management system,and perfect the laws,in order that the advertising subjects are not about to do,not able to do and not dare to do deceptive advertising.