| ISO 26000与企业社会责任战略 |
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| 引用本文： | 黎友焕,魏升民. ISO 26000与企业社会责任战略[J]. 世界标准化与质量管理, 2011, 0(4): 13-18 |
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| 作者姓名： | 黎友焕 魏升民 |
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| 作者单位： | 北京交通大学经济管理学院,北京,100044 |
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| 摘 要： | 2010年11月发布的ISO26000《社会责任指南》对企业社会责任战略具有重要意义。文章通过对ISO26000内容的解渎，剖析了ISO26000隐含的内容，认为ISO26000具备成为国际性企业社会责任认证标准的现实可能性，并对企业社会责任战略形成巨大冲击。
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| 关 键 词： | 社会责任指南 企业社会责任战略 贸易壁垒 话语权 |
ISO 26000 and Company Social Responsibility Strategy |
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| LI You-huan,WEI Sheng-min. ISO 26000 and Company Social Responsibility Strategy[J]. World Standardization & Quality Management, 2011, 0(4): 13-18 |
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| Authors: | LI You-huan WEI Sheng-min |
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| Affiliation: | (School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China ) |
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| Abstract: | In November 2010, the release of ISO 26000＂Social Responsibility Guide＂ is of great significance to corporate social responsibility strategy. Based on the ISO 26000＇s content, this article analyses the hidden meaning in ISO 26000, and concludes the fact that the ISO 26000 has a realistic possibility of certification standards and a tremendous impact on CSR strategy. |
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| Keywords: | guidance on social responsibility CSR strategy trade barriers discourse power |
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