| 消费者视角下食品企业的社会责任研究:基于500份调研结果 |
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| 引用本文： | 叶杰玲,桑聪艺,俞雅乖.消费者视角下食品企业的社会责任研究:基于500份调研结果[J].特区经济,2014(1):220-222. |
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| 作者姓名： | 叶杰玲 桑聪艺 俞雅乖 |
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| 作者单位： | 宁波大学阳明学院;宁波大学商学院 |
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| 摘 要： | 近年来,食品企业社会责任受到越来越多的关注。文章从消费者角度出发,以问卷调查与数据分析的研究方法对食品企业社会责任进行调研,分析、披露了更具操作性的食品企业具体社会责任,并就食品企业如何更有效的履行社会责任提出建议。
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| 关 键 词： | 消费者视角 企业社会责任 食品企业 问卷调查 |
Food enterprise’s social responsibility research under consumers angle：based on 500 investigations |
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| Ye Jie Ling;San Chong Yi;Yu Ya Guai.Food enterprise’s social responsibility research under consumers angle：based on 500 investigations[J].Special Zone Economy,2014(1):220-222. |
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| Authors: | Ye Jie Ling;San Chong Yi;Yu Ya Guai |
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| Institution: | Ye Jie Ling;San Chong Yi;Yu Ya Guai; |
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| Abstract: | In recent years,social responsibility of food corporate attracts more and more attention.From the consumer point of view,this paper research on social responsibility of food corporate in the methods of questionnaire and data analysis,to make the disclosure more specific and operational,and finally puts forward the proposal on food enterprises how to more effectively fulfill their social responsibilities. |
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| Keywords: | Consumer Perspective Corporate Social Responsibility Food Corporate Questionnaire Survey |
| 本文献已被 CNKI 维普 等数据库收录！ |
