行业性“企业间”电子商务(B2B)平台发展趋势的研究

我国互联网经过10多年的飞速发展,电子商务作为互联网商业应用的一种形式已经迅速渗透到整个社会中来,垂直型的行业性企业间电子商务(B2B)类型网站应运而生。这些网站与传统的综合电子商务门户网站比较起来既存在所有电子商务类网站的共同点,也拥有规模小、地域性强等显著特征。行业性B2B是否能在综合性B2B门户网站"航空母舰"式重型压力威胁下生存、发展起来呢?文章针对当前的电子商务现状进行分析,探讨行业性B2B平台的发展趋势。

A research on B2B platform trend among industry-based enterprises

After rapid development of the Internet in decades,the e-commerce,as one of the forms of Internet appli-cation in business,has permeated the whole society quickly.All kinds of B2B websites have come out in vertically industry-based companies.These websites not only share similarities of traditionally comprehensive e-commerce web-sites,but also posses small-scale,regional-based features,etc.Whether industry-based B2B can survive and develop under the heavy pressure of "aircraft carrier" type of comprehensive B2B websites? This paper focuses on the current status of e-commerce to discuss the trend of industry-based B2B platform development.