| 中国消费品市场中“漂绿”的治理分析:基于信任的视角 |
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| 引用本文： | 杨波.中国消费品市场中“漂绿”的治理分析:基于信任的视角[J].财贸研究,2012(5):33-37. |
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| 作者姓名： | 杨波 |
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| 作者单位： | 郑州航空工业管理学院经贸学院 |
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| 基金项目： | 教育部人文社科青年基金项目“我国消费品流通渠道中的漂绿问题:本土特征、形成机理与治理研究”(10YJC790327)的阶段性成果 |
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| 摘 要： | 基于中国经济社会处于转型期的背景,运用不完全信息漂绿博弈模型,讨论绿色消费品市场中信任对交易和规制政策效果的影响,发现信任的高低对漂绿现象出现的概率大小和漂绿治理政策的效果起到了关键作用。应通过参与和透明的方式,提高消费者对绿色产品的信任度、消费者和生产者对绿色产品相关规制政策的信任度,最终达到增强漂绿治理政策效果。
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| 关 键 词： | 漂绿 消费品市场 信任 |
Greenwashing Governance Policy Analysis in Chinese Consumer Goods Market:From the Trust Viewpoint |
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| Yang Bo.Greenwashing Governance Policy Analysis in Chinese Consumer Goods Market:From the Trust Viewpoint[J].Finance and Trade Research,2012(5):33-37. |
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| Authors: | Yang Bo |
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| Institution: | Yang Bo(Economics and Trade School,Zhengzhou Institute of Aeronautical Industry Management,Zhengzhou 450015) |
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| Abstract: | The literatures on greenwashing governance haven't combined analysis with status of low trust in China.The paper discusses the effect of trust to transaction and regulation policy,builds and uses an imperfect information static game model,explains the trust level will significant affect the range of greenwashing and the effect of greenwashing governance policy.The public should join the greenwashing governance and enhance the information transparency to improve the consumers'trust of green products and related regulation policies,and finally to achieve the aim of enhancing the governance policy effect. |
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| Keywords: | greenwashing consumer goods market trust |
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