基于QFD的产品设计目标确定

产品的设计目标对产品价值的提高及企业的市场竞争力起着至关重要的作用,而用户则是产品价值的直接判断者和推动产品市场的主要因素。因此,产品的设计目标必须直接或间接地体现用户需求。本文运用QFD(主要是品质屋)设定设计要求,从而建立了企业、设计者、产品及用户之间的密切联系,并通过分析用户需求制定了产品的设计目标。

On QFD to Determine the Target of Product Design

The target of product design has played a vital role on enhancing the value of goods and market competitiveness of enterprises, and users are the supreme arbiter to this value as well as the main factor to impel its marketplace. The user needs, hence, must directly or indirectly be reflected in the design target. In this paper, the author sets some design requirements by applying the QFD （mainly the quality house）. Thus, the bridge among the enterprises, designers, products and the users are closely established and the target of the product design is made through analyzing the user needs deeply.