| 论保险电销渠道与传统渠道的整合 |
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| 引用本文： | 赵爱清,吴晓芹.论保险电销渠道与传统渠道的整合[J].保险研究,2010(11). |
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| 作者姓名： | 赵爱清 吴晓芹 |
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| 作者单位： | 西南财经大学期刊中心;西南财经大学金融学院; |
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| 基金项目： | 西南财经大学“211”三期重点学科建设“当代西方经济与世界经济理论与实践研究”资助 |
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| 摘 要： | 在保险产品日趋同质的背景下,保险营销渠道成为国内保险公司竞争的焦点。与传统渠道相比,保险的电销模式具有不同于传统渠道的特征,电话销售渠道正在快速地发展。目前电销渠道与传统渠道的隔绝产生了矛盾,造成保险公司资源的浪费,也不利于电销模式的持续健康发展。未来的发展趋势必然是各种销售渠道的整合,本文进一步提出了电销渠道与其他渠道有效整合的具体思路。
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| 关 键 词： | 保险行业 电话营销 营销渠道 整合 |
The integration of the tele-sales channel and traditional channels for the insurance industry |
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| Zhao Ai-qing,Wu Xiao-qin.The integration of the tele-sales channel and traditional channels for the insurance industry[J].Insurance Studies,2010(11). |
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| Authors: | Zhao Ai-qing Wu Xiao-qin |
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| Abstract: | Distribution channel is becoming the focus of competition among Chinese insurance companies due to the homogeneity of insurance products.Compared with the traditional channels,tele-sales channel has different characteristics and is developing rapidly.Currently,the tele-sales channel is insulated from the traditional channels,which has led to a waste of resources and some channel conflicts.This is not in the interest of the sustainable development of the tele-sales channel.The future trend is to integrate al... |
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| Keywords: | insurance industry tele-sales channel distribution channel integration |
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