| 加强地域品牌建设 提高农产品竞争力 |
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| 引用本文： | 瞿艳平,陈海波.加强地域品牌建设 提高农产品竞争力[J].湖南商学院学报,2008,15(1):22-25. |
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| 作者姓名： | 瞿艳平 陈海波 |
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| 作者单位： | 湖南商学院,工商管理学院,长沙,410205 |
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| 摘 要： | 地域品牌是指一个地域内一群生产经营者所用的公共品牌标志;农业生产的地域性特征,决定了地域品牌在农产品生产、经营过程中的重要地位.本文阐述了地域品牌的基本特征,地域品牌对地域农产品竞争力的作用,以及分析目前地域品牌存在的问题,提出创建地域品牌策略的新思路.
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| 关 键 词： | 区域品牌 特征 竞争力 问题 对策 |
| 文章编号： | 1008-2107（2008）01-0022-04 |
| 收稿时间： | 2007-11-10 |
Strengthen Regional Brand Construction and Upgrade Competitiveness of Agricultural Products |
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| QU YAN-ping,CHEN Hai-bo.Strengthen Regional Brand Construction and Upgrade Competitiveness of Agricultural Products[J].Journal of Hunan Business College,2008,15(1):22-25. |
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| Authors: | QU YAN-ping CHEN Hai-bo |
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| Institution: | QU YAN-ping CHEN Hai-bo(School of Business Administration,Hunan University of Commerce,Changsha 410205) |
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| Abstract: | The regional brand refers to the public brand sign which a group of operators use in an area;Regional characteristics of agricultural production determine the important status of regional brand during the course of agricultural product's production and management.This paper has explained the essential features of the regional brand,the functions of the competitiveness of regional agricultural products on regional brand,analyzed the existing problems of regional brand at present,and offered the new thinking ... |
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| Keywords: | regional brand characteristics competitiveness questions countermeasures |
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