新经济 新营销 新观念--论新经济时代企业经营管理思想的五大变化

本文从信息网络技术对需求、资源、竞争、利润及管理等五个方面,深入分析了信息网络技术对企业经营活动基本要素的影响,阐明了新经济时代市场经营环境和企业经营要素的变化所导致的企业经营思想的五大变化,即在需求方面趋向以个性化的价值认知为导向;在资源方面趋向以全方位的资源整合为手段;在竞争方面趋向以核心竞争力的不断创新为动力:在利润方面趋向以多元化的价值增殖为源泉:在管理方面趋向以跨部门的流程管理为特征。这些变化体现了生产关系对生产力的适应,要求企业在经营实践中必须建立完善的信息系统,加强研发能力,经常梳理其业务组合,建立同顾客及合作者最为便捷的沟通方式,并进行组织系统的重构,建立起以信息管理为基础的管理体系。

New Economy, new marketing,new ideas

The author analyses the influence on basic factors of enterprises' business exerted by the technology of information and network,and explains changes of business thoughts resulted from the change of marketing environment and of business factors.Then the author points out that in the new situation,enterprises should perfect their information systems,enhance their research and development abilities,adjust their business package,set up the most convent and prompt communications with cooperators and customers,reconstruct their organization systems,so as to establish the management system based on the information management.