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Contextualizing international business research: Enhancing rigor and relevance |
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| Affiliation: | 1. Krannert School of Management, Purdue University, West Lafayette, IN 47906; USA;2. DeSantis Distinguished Professor, College of Business, Florida Atlantic University, 777 Glades Road, Boca Raton, FL 33431 USA;3. Utrecht University School of Economics, Utrecht University, Kriekenpitplein 21-22, 3584 EC Utrecht, the Netherlands;4. University of Amsterdam Business School, Plantage Muidergracht 12, 1018 TV Amsterdam, the Netherlands;5. Endowed Chair of Interdisciplinary Management Science, Faculty of Management, Economics and Social Sciences, University of Cologne, 50672 Cologne, Germany |
| Abstract: | Context differentiates international business (IB) from traditional Business research. Along with many IB scholars, we argue that context should be much more adequately emphasized in IB research. Location differences are commonly ignored; complexity and polycomplexity--and other levels of analysis issues--are rarely acknowledged; and the relevance of models and theory developed in Western contexts is not adequately questioned or explored. This paper suggests contextualization guidelines for scholars to enhance the rigor of their research and to make their IB research more relevant for practitioners. In conclusion we suggest solutions for closing rigor and relevance gaps in IB research by enhancing contextualization. |
| Keywords: | Context Contextualization International business research National culture Location Complexity and polycomplexity Research rigor and relevance |
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