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Representing BtoB reality in case study research: Challenges and new opportunities |
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| Authors: | Stefania Borghini [Author Vitae] Antonella Carù [Author Vitae] Bernard Cova [Author Vitae] |
| Institution: | a Università Bocconi, CERMES, Centre for Research on Markets and the Industrial Sectors Via Roentgen, 20136 Milano, Italy b Euromed Management Marseilles & Università Bocconi, Domaine de Luminy, BP 921, 13288 Marseille Cedex 9, France |
| Abstract: | |
| Keywords: | Case study research Interpretive research Reality Representation Videography |
| 本文献已被 ScienceDirect 等数据库收录！ | |