基于核心竞争力的房地产开发企业扩张模式

从企业扩张的概念和模式入手，结合房地产业的特点提出了房地产开发企业扩张的模式分类，根据企业扩张与核心竞争力的关系阐明了核心竞争力对于企业扩张的重要意义。结合企业价值链理论，运用核心竞争力关系层次图识别和界定了房地产开发企业核心竞争力的构成，包括战略竞争力、集成竞争力、创新竞争力和品牌竞争力4个方面。提出了房地产开发企业扩张模式选择应建立在对其核心竞争力正确认识和评价的基础上，以及选择思路和应遵循的原则。

Research on the Expanding Mode of Real Estate Corporations Based on the Core Competence

The paper firstly describes the concept and modes of the expanding of corporations, and puts forward the expanding modes of real estate corporations concerning their characteristics. Then the concept and characteristics of the core competence of the corporation, as well as its relationship with the expanding, are discussed. Subsequently the core competence of the real estate corporation is identified and distinguished. Finally the paper provides the way and principles for a real estate corporation to select the expanding mode based on the proper evaluation of its core competence